b'2.9Suggestions to improve the product Research participants were asked if they had any suggestions to improve the product. Most felt that the product was already well established and simply expressed the wish that government had not made the recently announced changes to shared ownership, which they did not feel reflected sector responses to the consultation. Interviewees said it was preferable if government did not make changes to the product as it causes confusion, particularly for prospective buyers. Most felt that there still needed to be greater awareness about shared ownership and that a consistent message about the product was needed across the sector:A recognition from government that it is a specific thing would be helpful. The government doesnt really talk about shared ownership in a coherent way. From developers to housing associations, purchasers to government, nobody really sees it as a product, and its not branded as a product. Shared ownership is not a brand. Its an awareness issue. (Interviewee 4)A more national campaign that will help to understand the product better.Keeping the program simple and consistent. (Interviewee 7)Its been changed around so much already and it doesnt need to be changed any more. The way that it works is good, people just dont know about it. (Interviewee 9)2.10Points raised by the Law CommissionThe nature of leasehold was not an issue that many interviewees raised or had a strong view on. However, one wider industry stakeholder contacted as part of the research was the Law Commission. Their comments are quite particular in focus and so are included in full as an appendix, with their consent.The Law Commission has made recommendations about reform to enfranchisement and to the right to manage. The Law Commission believes that these recommendations will benefit shared ownership leaseholders in exactly the same way as any other leaseholder. The detail as to how these reforms would apply to shared ownership are detailed in the appendix.A point of note from the work conducted by the Law Commission was their conclusion that:25'