The First Time Buyer Readers’ Awards is a highly anticipated date in our diary and this year the ceremony, which took place at the Waldorf Hilton, London, certainly didn’t disappoint!
We take our responsibility to provide homes for all types of buyers very seriously, and so we were thrilled that SO Resi was highly commended in the ‘Most Innovative Marketing Campaign’ category.
This accolade is awarded to the company whose marketing activity best enables first-time buyer to find affordable housing across all forms of media – be it newspapers, magazines, social or digital. It also recognises the most up-to-date and relevant information about government schemes and mortgage deals.
We scooped the prize for the creation and launch of the SO Resi brand and our campaign to make shared ownership simple to understand by:
- Cutting the jargon – SO Resi uses simple, straightforward explanations, giving people the right tools to make a decision to buy home.
- Being completely transparent – SO Resi is clear and honest about shared ownership and how it can best work for different buyers, depending on their situation.
- Changing perceptions – SO Resi makes it understood that shared ownership is not just a scheme for young people, it’s there to be used by anyone that fits the criteria, whether you’re 22 or 62.
This success will continue to motivate the SO Resi team to improve understanding, change perception and increase awareness of shared ownership and break down barriers to home ownership.
We’ve got a range of new shared ownership developments currently on the market and a number launching this year. Register your interest in a development today or use our handy tool to search for your dream home. To find out how shared ownership could help turn your dream of home ownership into reality, call the SO Resi team on 0208 607 0550.