This September is an exciting one for us here at SO Resi. As well as celebrating Shared Ownership Week (20th-26th) - which puts a spotlight on the benefits of the homebuying scheme – we’re also enjoying our first birthday.
To honour the occasion, we’ve launched a social media giveaway offering our followers on Facebook and Twitter the chance to win £100 worth of Amazon vouchers. All you have to do is follow either page, share the post and tag a friend, and then we’ll announce a winner on each platform on 8th October.
It’s our way of keeping the birthday celebrations going long after we’ve blown out the candles on our cake, but also of spreading the word about SO Resi and how it can help people own a home.
If you don’t already know what we do, SO Resi is a new approach to shared ownership. It was created when our research revealed that people are still confused by the scheme. We set out to make shared ownership accessible to more people by making it easier to understand, which is why you’ll never find us using complicated words. We also think using images and videos is a great way of explaining shared ownership.
Since the launch, the satisfaction scores from our homebuyers using the scheme has risen from 72 per cent to 93 per cent and the average time from offer to exchange on our shared ownership homes has reduced from 55 to 33 days. We’re also still the only housing provider to offer SO Resi Plus, which enables you to buy more shares of your home each year without the hassle and cost of solicitor and valuation fees.
We’re very proud of these achievements and what SO Resi is doing to help more people get on the property ladder through shared ownership.
However, we know there’s still a way to go to help more people understand the scheme’s benefits. During Shared Ownership Week we’ve been asking followers on our Instagram page to send us any questions they have about the scheme anonymously through the Instagram Stories feature, and we’re publishing the answers in the hope it may help others. It’s been so popular that we’re going to run this on a weekly basis!
So what are you waiting for? Enter our social media giveaway today or if you have a question about shared ownership, head on over to our Instagram page. Happy birthday SO Resi!
For full Ts&Cs of our competition, see here.
By Violet Pugh, marketing manager at SO Resi